Guides for D2C founders.
Honest notes on Shopify development, theme speed, Meta ads and automations. Written by the team building the stores.
Latest guides
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Abandoned-cart recovery: WhatsApp vs email
Which channel recovers more abandoned carts for Indian and overseas buyers — WhatsApp or email? Costs, consent rules, timing, message examples and the setup we recommend.
Cut fake COD orders with WhatsApp confirmation
How Indian D2C stores reduce COD returns (RTO) by confirming cash-on-delivery orders on WhatsApp before shipping — the flow, the message, the maths and the setup.
Headless Shopify: when is it worth it? (An honest guide)
What headless Shopify actually is, what it costs, when it's worth it and when a well-built theme is the better choice — written for founders, not developers.
Meta ads for a new Shopify store: the first 90 days
A practical 90-day plan for running Meta (Facebook and Instagram) ads for a new Shopify store in India: tracking, budget maths, campaign structure, creative testing and when to scale.
How much does a Shopify store cost in India? (2026 breakdown)
Every cost of running a Shopify store in India in 2026: plan fees, the extra transaction fee Indian stores pay, payment gateway charges, apps, and build cost — with worked examples.
Shopify vs WooCommerce for Indian D2C brands (2026)
Shopify or WooCommerce for an Indian D2C brand? An honest comparison of real costs, payment fees, COD, speed, SEO, maintenance and who each platform suits.
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